John Mullins

Bestselling Books

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Bestselling Books

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

by John Mullins

Named by Fortune as one of “Five not-to-be-missed books”

Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture.

                        Business Road Test Book Cover

The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Startup

by John Mullins

Now fully updated and jam-packed with timely new material, the book is widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table. Even better, the book is accompanied by a new app so the book’s indispensable tools are now ready to use while you’re on the go.

Getting to Plan B Book Cover

Getting to Plan B: Breaking Through to a Better Business Model

by John Mullins and Randy Komisar

#1 on Inc. Magazine's "Best Books for Business Owners" list

Getting to Plan B sheds new light – and refreshing clarity – on the term business model and will give you a process to discover a better one for your business old or new, as well as a framework for organizing your thinking. It will reinvent your business plan, and your approach to business planning, too.

Copyright 2018
                    John Mullins