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Bestselling Books

The Customer-Funded Business Book cover

Available July 2014

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash


by John Mullins


Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture.



New Business Road Test Book Cover

NEW 4th edition, September 2013

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Startup


by John Mullins


Now fully updated for an unprecedented fourth edition and with timely new material on building a customer-funded, rather than investor-funded, business, The New Business Road Test, widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table – is now in print, and has ‘gone digital’, too.



Getting to Plan B Book Cover

#1 on Inc. Magazine's "Best Books for Business Owners" list

Getting to Plan B: Breaking Through to a Better Business Model

by John Mullins and Randy Komisar


Getting to Plan B sheds new light – and refreshing clarity – on the term business model and will give you a process to discover a better one for your business old or new, as well as a framework for organizing your thinking. It will reinvent your business plan, and your approach to business planning, too.