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Bestselling Books
Break the Rules! Bookcover

From Financial Times book review, “Best books to read in 2023”.

Break the Rules!

The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

by John Mullins

Whatever your starting point—whether in a co-working space or at your kitchen table, or deep inside
the bowels or at the helm of a large company—if you want to learn the mindsets that enable the world’s
most audacious and successful entrepreneurs to innovate and change the world, this book’s inspiring
stories and pragmatic take-aways and next steps will equip you to do just that.

Available in Hardcover, Kindle, and Audiobook

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

by John Mullins

Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture.

New Business Road Test Book Cover

Now in its 5th edition!

The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Startup

by John Mullins

Now fully updated for an unprecedented fifth edition and with timely new material on building a customer-funded, rather than investor-funded, business, The New Business Road Test, widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table – is now in print, and has ‘gone digital’, too.
Getting to Plan B Book Cover

#1 on Inc. Magazine's "Best Books for Business Owners" list

Getting to Plan B: Breaking Through to a Better Business Model

by John Mullins and Randy Komisar

Getting to Plan B sheds new light – and refreshing clarity – on the term business model and will give you a process to discover a better one for your business old or new, as well as a framework for organizing your thinking. It will reinvent your business plan, and your approach to business planning, too.