John Mullins, PhD, is a best-selling
author, an internationally recognized thought leader, and a
world-renowned Pied Piper for everyone and anyone who seeks
to grow their business faster. A veteran of three
entrepreneurial ventures and a professor of management
practice at London Business School, he’s published four
books, each of which has become the go-to source on its
stage of the entrepreneurial journey: assessing
opportunities (The New
Business Road Test); figuring out a business
model that will actually work (Getting to
Plan B, with the esteemed VC investor Randy
Komisar); and finding a way to finance and grow your venture
without selling your soul (The
Customer-Funded Business). These, along with his most recent book, Break
the Rules!, are definitive works on assessing
opportunities and on business models.
Drawing on two decades of research
into what makes entrepreneurs entrepreneurs, and how
they differ from the rest of us, Break the Rules!
builds a compelling argument that successful entrepreneurs
exhibit six mindsets that allow them to challenge
assumptions, overcome obstacles, and mitigate risk to take
advantage of opportunities that present themselves along the
entrepreneurial path. Surprisingly, however, these mindsets
run counter to the conventional wisdom that’s typically
found in large and well-established companies. They fly in
the face of what’s taught in business schools about
strategy, core competencies, target marketing, financing and
more.
John is a sought-after speaker
to communities of entrepreneurs (YPO and EO), to CEOs and top
management teams of fast-growing companies, and to other
innovators worldwide. His highly interactive and inspiring
workshops on matters relating to starting, financing, and
growing fast-growing entrepreneurial companies have found
their way to all but two of the world’s seven continents – no
call from Oceania or the penguins in Antarctica just yet – and
have thereby made an important contribution to the world’s
economic development. As the research clearly shows,
fast-growing entrepreneurial companies – not start-ups, not
large multinationals – are the drivers of job growth
everywhere, from America to Zambia. Helping to unlock
entrepreneurial potential and its financing is what John loves
to do!